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This 16th-century palazzo was one of the first examples of Roman style architecture which was brought to Florence by Baccio d'Agnolo. While the prevalent Florentine style of the time involved facades with rustication and plasterwork, between 1520 and 1523 Baccio d'Agnolo brought in an architectonic style using triangular tympana and columns typical of Roman classicism. This was not warmly received in Florence and in response to this the architect put an inscription in Latin on the facade. His family motto, used by the poet d'Annunzio, can instead be found above the entrance to via Porta Rossa: per non dormire (lest we sleep). The pictoral contrasts required by the stone facade have been revealed by recent restoration. 
